Discount chains are in the news. The public is screwed again. Walmart, target and some others are not really discount chains. A discounted merchandised item is one that "sells" normally for lets say $100 and is deep discounted at $60. But if the item "never" sold at $100, is the discounted price real or contrived. A manufacturers list price on an item is most time an overinflated price that no-one sells at.